OCULAR DISEASE
Ocular disease and medical eye care
Many people don't know their optometrist manages glaucoma, diabetic eye exams and eye infections. When something goes wrong, they head to urgent care or wait weeks for another office. We make sure your community knows to call you first.
Who we reach
- Adults with diabetes, high blood pressure or a family history of glaucoma
- People searching "eye infection" or "flashes and floaters" right now
- Primary care offices that refer diabetic exams
What we build
- Condition pages that explain testing and follow-up in plain language
- Same-day emergency campaigns on Google
- AEO content so AI names you for medical eye care
DRY EYE
Dry eye and ocular surface
Adults with burning, gritty, tired eyes have often tried every drop on the shelf. They search their symptoms late at night and want a doctor who takes it seriously.
Who we reach
- Adults 35+ with screen-heavy jobs
- Contact lens wearers who can't last the day
- People already searching symptoms
What we build
- A dedicated dry eye page and symptom articles
- Meta education on what treatment looks like
- Google Ads for "dry eye doctor near me"
CHILDREN'S VISION
Children's vision and myopia management
Parents notice their child's prescription getting stronger every year. Many have never heard that myopia management exists, or that a reading struggle can be a vision problem. They need education before they need an appointment.
Who we reach
- Parents of school-age children nearby
- Families with a nearsighted parent
- Parents asking AI about worsening vision
What we build
- Parent-friendly guides to treatment options
- Back-to-school Meta campaigns targeted to parents
- Search ads for myopia control and ortho-k for kids
NEUROLENS / VISION THERAPY
Binocular vision and neuro-optometry
People with screen headaches, neck strain or vision problems after a concussion rarely connect those symptoms to their eyes. Content that names the symptoms brings them to you.
Who we reach
- Office workers and heavy screen users
- People searching for headache and eye strain relief
- Parents of kids who avoid reading, and concussion patients
What we build
- Symptom-led articles and landing pages
- Meta video explaining the evaluation
- Search campaigns on symptom keywords
SPECIALTY CONTACTS
Contact lenses and specialty contacts
Patients with keratoconus, irregular corneas or a long history of failed fits will drive a long way for a doctor who can help. Being the name AI gives them can bring patients from well outside your zip code.
Who we reach
- Keratoconus and post-surgical patients
- People told "you can't wear contacts"
- Referring doctors looking for a scleral fitter
What we build
- Condition pages written for patients
- AEO content so AI names your practice for specialty fits
- Search campaigns with a wider radius
CO-MANAGEMENT
Refractive and surgical co-management
People thinking about LASIK or cataract surgery start with a search and a lot of questions. When you answer those questions first, they come to you for the consult and stay with you for the care before and after.
Who we reach
- Adults 25 to 45 tired of glasses and contacts
- Adults 60+ starting to notice cataract symptoms
- People comparing surgery with ortho-k
What we build
- "Am I a candidate?" consult pages
- Content explaining your role before and after surgery
- Search ads for LASIK and cataract consults
SENIOR AND LOW VISION
Senior and low vision care
Adult children often search on behalf of a parent who is losing independence: reading, driving, recognizing faces. Low vision care is rarely marketed, so the practice that explains it well is the one families find.
Who we reach
- Adults 65+ and their adult children
- People living with macular degeneration or glaucoma
- Senior living communities and caregivers
What we build
- Plain-language guides for families
- Facebook campaigns aimed at adult children
- Local search for "low vision help near me"
SPORTS AND LIFESTYLE
Sports, occupational and lifestyle vision
Athletes, tradespeople and screen workers each have vision needs that a basic exam doesn't cover. Reaching them where they already gather turns a niche into a steady source of new patients.
Who we reach
- Youth sports families and local teams
- Employers that need safety eyewear programs
- Remote workers with eye strain
What we build
- Team and league partnership campaigns
- Employer-facing pages for safety programs
- Social content on sports and screen vision
AESTHETIC EYELID CARE
Aesthetic and eyelid care
Where state scope allows, eyelid and periocular treatments bring in a new kind of patient who pays out of pocket and refers friends. We market only what your license and your state permit.
Who we reach
- Adults interested in eye-area skin care
- Existing dry eye patients already familiar with IPL
- Local aesthetic audiences on Instagram
What we build
- Treatment pages reviewed for scope in your state
- Before-the-visit education, with no guarantee language
- Instagram campaigns for aesthetic audiences
EXAMS AND OPTICAL
Comprehensive exams and optical
Your optical is where independent care feels different from a big box: real styling help, unique frames and fits that last. We show that experience, so shoppers stop comparing you on price alone.
Who we reach
- Families due for annual exams
- Style-minded frame shoppers
- People new to the area looking for an eye doctor
What we build
- Frame and trunk-show campaigns on Instagram
- Google Business Profile posts that show your optical
- Recall-friendly content for existing patients